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Starbucks Korea CEO Fired After 'Tank Day' Backlash
Starbucks Korea’s CEO just lost his job. Why? A 'Tank Day' tumbler promo launched on May 18—Gwangju Uprising’s anniversary. Big mistake. Outrage erupted. History clashed with marketing. Shinsegae Group acted fast, firing him and suspending the campaign. Even global HQ stepped in. What does this mean for Starbucks’ future in Korea?
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